Join Clara Belden, Founder of The Happy Hour, as she shares how her Nashville-based mental health company launched a custom mobile app with Vyten to make therapy and wellness tools more approachable, deepen client relationships, and unlock new B2B opportunities.
In this case study, you’ll learn:
• Why The Happy Hour wanted to make mental health more accessible and less stigmatized
• How Vyten simplified the app-building process from daunting to doable
• Why starting with a minimum viable product (MVP) created clarity and client feedback loops
• How clients feel supported through push notifications and warm, branded experiences
• Why the real ROI lies in licensing the app to employers as a B2B channel
• Clara’s advice for other founders considering building their own app
Chapters
0:00 – Meet Clara Belden & The Happy Hour
0:33 – Making Mental Health More Accessible
1:05 – Why an App Was Always Part of the Vision
1:37 – Choosing Vyten for a Simple, Seamless Process
2:06 – Starting Small: MVP Approach to Launch
2:33 – Bringing the Brand & Content to Life
2:48 – Client Feedback: Feeling Connected Through the App
3:08 – Measuring ROI: B2C vs. B2B Opportunities
3:43 – Empowerment as a Business Owner
4:01 – Why Clara Recommends Vyten to Others
4:12 – Advice for Founders: Define Your Objective & Ask Questions
In this case study, you’ll learn:
• Why The Happy Hour wanted to make mental health more accessible and less stigmatized
• How Vyten simplified the app-building process from daunting to doable
• Why starting with a minimum viable product (MVP) created clarity and client feedback loops
• How clients feel supported through push notifications and warm, branded experiences
• Why the real ROI lies in licensing the app to employers as a B2B channel
• Clara’s advice for other founders considering building their own app
Chapters
0:00 – Meet Clara Belden & The Happy Hour
0:33 – Making Mental Health More Accessible
1:05 – Why an App Was Always Part of the Vision
1:37 – Choosing Vyten for a Simple, Seamless Process
2:06 – Starting Small: MVP Approach to Launch
2:33 – Bringing the Brand & Content to Life
2:48 – Client Feedback: Feeling Connected Through the App
3:08 – Measuring ROI: B2C vs. B2B Opportunities
3:43 – Empowerment as a Business Owner
4:01 – Why Clara Recommends Vyten to Others
4:12 – Advice for Founders: Define Your Objective & Ask Questions