Join Mark Mulch, owner of 12 South Farmers Market in Nashville, as he shares how the beloved neighborhood market partnered with Vyten to launch a custom mobile app that keeps shoppers connected, supports vendors year-round, and adds value for sponsors.
In this case study, you’ll learn:
• Why the 12 South Farmers Market needed an interactive digital experience
• How Vyten made it easy to integrate vendor maps and event updates
• Why push notifications became a game changer for weekly engagement
• How the app helps vendors stay connected with customers even outside of market season
• The added “wow factor” that makes sponsors eager to participate
• Why Mark recommends Vyten for other markets and community-driven businesses
⏱️ Timestamps
0:00 – Meet Mark Mulch & 12 South Farmers Market
0:08 – A Neighborhood Tradition with a Festival Feel
0:38 – Why a Mobile App Was the Next Step
1:01 – Choosing Vyten for Ease & Personal Support
1:26 – Weekly Vendor Map & Market Spread Integration
1:52 – The “Cool Factor” of Having a Custom App
2:10 – Helping Vendors Stay Connected Year-Round
2:36 – Sponsorship Value & Monetization Opportunities
2:56 – Alerts for Weekly & Seasonal Events
3:19 – Why Mark Recommends Vyten to Other Markets
In this case study, you’ll learn:
• Why the 12 South Farmers Market needed an interactive digital experience
• How Vyten made it easy to integrate vendor maps and event updates
• Why push notifications became a game changer for weekly engagement
• How the app helps vendors stay connected with customers even outside of market season
• The added “wow factor” that makes sponsors eager to participate
• Why Mark recommends Vyten for other markets and community-driven businesses
⏱️ Timestamps
0:00 – Meet Mark Mulch & 12 South Farmers Market
0:08 – A Neighborhood Tradition with a Festival Feel
0:38 – Why a Mobile App Was the Next Step
1:01 – Choosing Vyten for Ease & Personal Support
1:26 – Weekly Vendor Map & Market Spread Integration
1:52 – The “Cool Factor” of Having a Custom App
2:10 – Helping Vendors Stay Connected Year-Round
2:36 – Sponsorship Value & Monetization Opportunities
2:56 – Alerts for Weekly & Seasonal Events
3:19 – Why Mark Recommends Vyten to Other Markets