Join Ryan Carter, CMO of Edley’s Restaurant Group, as he reveals how Edley’s Bar-B-Que leveraged a custom mobile app to drive engagement, streamline ordering, and build lasting customer loyalty. In this case study, you’ll learn:
• Edley’s Bar-B-Que’s footprint: nine locations in Tennessee plus two in Illinois
• The mobile-first shift in guest behavior and why convenience wins
• How push notifications out-perform email and social for direct reach
• The three core app objectives: simplify ordering, highlight promos & events, and grow loyalty
• Full customization to match brand standards
• Staying on budget and saving tens of thousands versus traditional development
• Going from zero to a live app in just one week
• Why Edley’s recommends Vyten for seamless custom app builds
Timestamps
0:00 – Introduction: Meet Ryan Carter, CMO
0:05 – Edley’s Bar-B-Que Overview (9 locations + franchises)
0:22 – Marketing & Guest Experience Focus
0:26 – Why a Mobile App Matters for Convenience
0:51 – Leveraging Push Notifications for Engagement
1:50 – Defining App Objectives: Ordering, Promotions & Loyalty
2:17 – Customization & Branding Freedom
3:30 – Budget Constraints & Cost Savings
4:41 – Rapid Deployment: Building the App in One Week
4:49 – Recommendation: Why We Chose Vyten
5:00 – Download the Edley’s Bar-B-Que App
• Edley’s Bar-B-Que’s footprint: nine locations in Tennessee plus two in Illinois
• The mobile-first shift in guest behavior and why convenience wins
• How push notifications out-perform email and social for direct reach
• The three core app objectives: simplify ordering, highlight promos & events, and grow loyalty
• Full customization to match brand standards
• Staying on budget and saving tens of thousands versus traditional development
• Going from zero to a live app in just one week
• Why Edley’s recommends Vyten for seamless custom app builds
Timestamps
0:00 – Introduction: Meet Ryan Carter, CMO
0:05 – Edley’s Bar-B-Que Overview (9 locations + franchises)
0:22 – Marketing & Guest Experience Focus
0:26 – Why a Mobile App Matters for Convenience
0:51 – Leveraging Push Notifications for Engagement
1:50 – Defining App Objectives: Ordering, Promotions & Loyalty
2:17 – Customization & Branding Freedom
3:30 – Budget Constraints & Cost Savings
4:41 – Rapid Deployment: Building the App in One Week
4:49 – Recommendation: Why We Chose Vyten
5:00 – Download the Edley’s Bar-B-Que App