Join Dr. Tiff Watson, performance nutrition specialist and author of Fizeek! Girls, as she shares how she turned a book for pre-teen girls into a safe, positive digital community. With Vyten, she launched the companion Fizeek! Girls app to deliver uplifting content (Bible verses, recipes, activities), send encouraging push notifications, and give girls a place to connect—without sending them to social media.
In this case study, you’ll learn:
• Why Dr. Tiff built identity on an “unshakable foundation,” not just achievements
• How a book evolved into a safe, moderated mobile community for pre-teen girls
• Why she chose Vyten: clear process, hands-on guidance, and faster-than-expected costs
• How ongoing support + creator autonomy let her add content and iterate anytime
• The moment the app went live on the App Store—and what it meant to her readers
• What’s next: podcasts, new categories, and deeper engagement over time
⏱️ Timestamps
0:00 – Meet Dr. Tiff & her mission for pre-teen girls
0:18 – Identity beyond achievements: the heart behind Fizeek!
0:40 – From book to app: creating a companion digital community
1:07 – Meet them where they are (phones) without pushing social media
1:26 – Why Vyten: ease, access, and surprisingly cost-effective
1:56 – White-glove onboarding, resources, and ongoing support
2:14 – Creator autonomy: add content, swap images, keep full control
2:26 – “That’s my app!”—seeing the icon live on the App Store
2:44 – Bringing the book’s look, feel, and language to life in the app
3:19 – Beyond a book: push notifications, verses, recipes, connection
3:41 – An author’s superpower: extend and evolve content post-launch
4:09 – The future: more podcasts, categories, and interactive features
4:19 – Final verdict: “Absolutely—build with Vyten”
In this case study, you’ll learn:
• Why Dr. Tiff built identity on an “unshakable foundation,” not just achievements
• How a book evolved into a safe, moderated mobile community for pre-teen girls
• Why she chose Vyten: clear process, hands-on guidance, and faster-than-expected costs
• How ongoing support + creator autonomy let her add content and iterate anytime
• The moment the app went live on the App Store—and what it meant to her readers
• What’s next: podcasts, new categories, and deeper engagement over time
⏱️ Timestamps
0:00 – Meet Dr. Tiff & her mission for pre-teen girls
0:18 – Identity beyond achievements: the heart behind Fizeek!
0:40 – From book to app: creating a companion digital community
1:07 – Meet them where they are (phones) without pushing social media
1:26 – Why Vyten: ease, access, and surprisingly cost-effective
1:56 – White-glove onboarding, resources, and ongoing support
2:14 – Creator autonomy: add content, swap images, keep full control
2:26 – “That’s my app!”—seeing the icon live on the App Store
2:44 – Bringing the book’s look, feel, and language to life in the app
3:19 – Beyond a book: push notifications, verses, recipes, connection
3:41 – An author’s superpower: extend and evolve content post-launch
4:09 – The future: more podcasts, categories, and interactive features
4:19 – Final verdict: “Absolutely—build with Vyten”